Jul 31, 2012 NOW TV brings you awesome entertainment including must-see shows, kids’ TV and heart-pumping live sports – all without a contract. Just download the latest free app, create a NOW TV account and start watching instantly on your iPhone and iPad with a Pass. For UX3 interface users, My Now syncs with your set top box. Watchlist Add items to watch later and keep track of live TV programs and other times to watch. Screen Casting Discover content in Now Player and watch it on TV through your set top box. New On Demand Catalogs More On Demand content now available in our newly designed On Demand.
Apple Original shows and movies from Apple TV+. Just the premium channels you want. Thousands of movies to buy or rent. Popular streaming services and cable TV providers. It’s personalized and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app. On all your screens. It’s the ultimate way to watch TV.
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Learn moreWatch nowTake control of your channels. Now you can quickly and easily subscribe to just the channels you watch — like Showtime, Starz, CBS All Access, and noggin. There are no new apps, accounts, or passwords needed for up to six family members, and you can even watch offline.
Buy. Rent. Watch. All inside the app. Welcome to the new home of thousands of movies, including the latest blockbusters from iTunes. Now you can buy, rent, and watch right inside the app — as well as watch everything you’ve previously purchased from iTunes.
Streaming services, streamlined. Easily discover all your favorite shows from streaming services including Disney+, HBO Max, Amazon Prime Video, Hulu, and more — all inside the app.
The Mandalorian is available on the Apple TV app with a Disney+ subscriptionWatch cable TV outside
the box. Enjoy all the top-rated prime-time TV shows, live sports, and news — from leading cable providers — on demand right in the Apple TV app.
Apple TV+ streams critically acclaimed Apple Original shows and movies, only on the Apple TV app.
Learn moreWatch nowTake control of your channels. Now you can quickly and easily subscribe to just the channels you watch — like Showtime, Starz, CBS All Access, and noggin. There are no new apps, accounts, or passwords needed for up to six family members, and you can even watch offline.
Buy. Rent. Watch. All inside the app. Welcome to the new home of thousands of movies, including the latest blockbusters from iTunes. Now you can buy, rent, and watch right inside the app — as well as watch everything you’ve previously purchased from iTunes.
Streaming services, streamlined. Easily discover all your favorite shows from streaming services including Disney+, HBO Max, Amazon Prime Video, Hulu, and more — all inside the app.
The Mandalorian is available on the Apple TV app with a Disney+ subscriptionWatch cable TV outside
the box. Enjoy all the top-rated prime-time TV shows, live sports, and news — from leading cable providers — on demand right in the Apple TV app.
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If you like: The Good Fight
Personalization. Like you’ve never seen it. Discover more of what you love — including movie and show suggestions picked just for you, and dedicated selections based on everything you like to watch from all the different apps you use.
New & Noteworthy
CRIME
Motherless Brooklyn
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Vivid characters and snappy plot twists make this slow-burn film noir sparkle.
DRAMA
The Good Liar
This richly layered mystery crackles with taut thrills and masterclass performances.
THRILLER
The Lighthouse
A mood-drenched tale of isolation that teeters on the edge of madness.
CRIME
Motherless Brooklyn
Vivid characters and snappy plot twists make this slow-burn film noir sparkle.
DRAMA
The Good Liar
This richly layered mystery crackles with taut thrills and masterclass performances.
Choose from the editors’ choices. Watch Now gives you the freedom to explore curated recommendations, handpicked by our editors, that guide you to the best of what’s on — across all your apps.
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A dedicated Kids section. For kids of all ages. You can easily find great shows selected just for children — categorized by character, topic, and even age — unless your kids find them first.
The Apple TV app is here. The Apple TV app is already on iPhone, iPad, iPod touch, Mac, and Apple TV — just open the app to start streaming.
Here, too. You’ll also find the Apple TV app on streaming platforms, popular smart TVs, and AirPlay‑enabled TVs.
Update to the latest version of iOS to discover the new Apple TV app.
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And just like that,
it’s on TV.